One Year After Helping Re-Elect President Obama, Political Firms Expand...
AKPD, Bully Pulpit Interactive (BPI), and Analytics Media Group (AMG) today announced the launch of their new office space in the Flatiron District in New York City — which brings together some of the...
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A Winning Strategy: How Digital Lessons from 2012 Influenced 2013 Elections
Last fall, Bully Pulpit Interactive’s marketing and advertising strategy helped secure several big wins in the 2012 election: President Obama was re-elected, Elizabeth Warren joined the Senate, Claire...
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Focus on Terry McAuliffe: Biggest Digital Spend in the History of Virginia...
The Terry McAuliffe campaign, led by Robby Mook, leveraged digital in a sophisticated way that built on the national lessons of the 2012 cycle and scaled them at the statewide level. Investment in...
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Focus on Bill de Blasio: The True Progressive Choice
After three consecutive terms of Mayor Bloomberg at the helm of America’s largest metropolis, New Yorkers had a competitive mayor’s race for the first time in over 10 years. By getting through a tough...
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Focus on Marty Walsh: Boston’s First Competitive Mayor’s Race in 20 Years
Bully Pulpit Interactive joined the Marty Walsh for Mayor campaign on Day One, overseeing the campaign’s online communications and fundraising efforts. From the mass email program to social graphics,...
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Focus on the Issues: How Marriage Equality Rallied Voters in the 2013 Election
It’s the day before the polls open in Virginia and gubernatorial candidate, Terry McAuliffe, decides to highlight his pro-equality stance and provide a clear contrast to his opponent who once called...
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Case Study: Google Drives Terry McAuliffe Win in Virginia with Segmented...
Google and Bully Pulpit Interactive (BPI) present a joint case study on how a targeted digital program helped Terry McAuliffe win his race for governor of Virginia. Digital ads were a priority for the...
View ArticleFrom The Bully Pulpit: Google Allows Marketers To Purchase Only Viewable Ad...
Thousands of television screens at gyms go unwatched. Hundreds of USA Today newspapers get dropped at hotel doorsteps and go unread. Radio ads get played, but it’s hard to tell who is really listening....
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Welcome To Our New Hires (And A Note From Terry McAuliffe)
2013 was a big year for Bully Pulpit Interactive. We brought on 57 new clients, grew our staff by 50%, increased our fellowship program by 250% and opened two new offices in DC and New York. Also, we...
View ArticleA Few Thoughts On Ad Viewability
This week The Wall St. Journal ran an article alleging that nearly one third of online ad impressions are factitious. We wanted to share a few thoughts in response. First, this concept is not new. In...
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